How to Make Money From a Blog

Posted on January 20th, 2010 by Eric Rowell

With so many people blogging these days, it’s pretty apparent that there’s money to be made in the blogging industry. Whether you’re just starting a blog, or if you already have one, you would probably like to earn some revenue from it. Who wouldn’t?

How to get readers

The golden rule of blogging is content, frequency, and consistency. In order to provide good, useful content for web surfers, you will need to publish fresh, interesting, and up to date content at least four times per week consistently.  Once you have readers following your blog, it’s very important to meet their expectations and post consistently, especially if they are using your feeds for their own research or website.

How much traffic do you need in order to make money?

Once you are getting a steady stream of readers, it’s time to start making some money! Let’s talk about realistic expectations first though. If you’re only getting a dozen unique hits per day, you won’t make a dime from blogging. Why? In order to earn revenue, you need advertisers that are willing to pay you for potential traffic to their site. The reality is, only about 1 in 1,000 unique visitors will click on an advertisement. In the advertising industry today, advertisers will typically pay between $0.25 and $3.00  per click. So, to make one dollar per day, you would need to generate upwards of 4,000 unique hits per day on your blog.  I know it sounds like a lot, but it’s achievable.

How to get advertisers

So, once your site is large enough to support advertisements, how do you find advertisers?  One way to attract advertisers is to put a “Rent this ad space” area in your webpage. If an advertiser happens to read your blog, and wants to advertise with you, they can click on the link which will send them to a contact page or rates page that you have set up. After you’ve agreed on a price with the advertiser, he can pay you via PayPal (most common method of payment) and then email you the advertisement that he wants displayed on your webpage.

The second way to get advertisers is to use Google Adsense.  Google Adsense will automatically populate ads into your ad spaces, which makes ads more readily available for your blog while providing useful information for your visitors.

Good Luck!

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