After an in depth search for the best Twitter scheduling app available, I’ve found that LaterBro.com is by far the most innovative, convenient, and easy to use tool out there. I was fortunate enough to score an email interview with the creators of LaterBro, Timothy Kelleher and Joost Ruyter, who were more than willing to give me, and the rest of the world, a glimpse into LaterBro’s vision for success and philosophical principals that have helped shape the application into what it is today.
WK: What inspired you to create LaterBro?
TK: I initially had the idea after the thought that when you are doing the things you love you don’t want to get out your phone and ‘tweet’.
Then I thought about the multiple uses of this sort of application e.g. scheduling links (so you don’t bombard your friends), tweeting in different time zones, reminders etc
As a UX Designer I came from the interface approach first, I wanted it to be super simple and clean. I wanted to create an app for a normal person not a social media douche bag who follows 18,837 people.
It was for the simple guy who wanted to send a Tweet Later.
After my initial design/sketch I looked into it a bit more and discovered that Joost had already created a similar site. I showed him my Interface idea, he actually liked it and thought I was legit. So we collaborated on the project over about 9 months. He did all the sites smarts and I just told him to change the colours and created some icons.
WK: How have you measured its success?
TK: I tend to measure it by visits, but Joost keeps pointing out to me that it is users we are after. I get kicks seeing people sending messages from the app on the Twitter time line ‘Sent from laterbro.com’.
It was just a fun project for me and never a chore so the fact it is working it is a success to me.
I think that if you want to create an application you should design something you would use and love not with a focus to create revenue… at least that is what someone told me.
WK: What are your plans for the future of LaterBro?
TK: I have scheduled all our plans and you’ll see them over time. Seriously, I’m not sure where it will go, I don’t want to bloat it with functionality, I think that would kill the simplicity of it.
WK: In your own words, how is LaterBro different from other future tweet systems?
TK: It’s simple and kind of cheeky, it doesn’t try and sell a million features or have a blue theme or a bird logo or ‘Tweet’ in it’s domain name. It’s the guy you’d meet on the bus, not the social marketing guy who gives you his moo business card at a tweet-up.
Tags: interview, joost ruyter, laterbro, scheduling, timothy kelleher, tweet, Twitter