Starting a new website or online business can be an exciting venture, but coming up with a domain name can often times be very challenging. Since most of the good domains are already taken, you will need to be very creative when searching for an available domain name, while also taking into consideration the five golden rules of domain naming. These five rules are based on two major principles. First, your domain name needs to be as easy to remember as possible so that visitors are more likely to return, and second, your domain name needs to create an image for your site, like the title of a novel, which is important for name branding.