Archive for the ‘Social Networking’ Category

Understanding the Nature of Twitter

Posted on July 19th, 2010 by Eric Rowell

Twitter is a marvelous system. But what is Twitter, exactly? Who really benefits from microblogging, and why? The purpose of this post is to explore the nature of Twitter and help identify why it’s gotten so popular.

The Nature of Social Networking Paradigms: Facebook vs. Twitter

Posted on April 22nd, 2010 by Eric Rowell

Philosophically, what exactly is Facebook and Twitter? What is social networking, really? The purpose of this post is to explore the nature of Facebook and Twitter and discover the meaning of social networking with respect to both platforms.

How People Use the Internet (Infographic)

Posted on April 11th, 2010 by Eric Rowell

How do people use the internet, on average, each and every day? The purpose of this post is to explore what the internet is and how we use it. I collected my data from www.alexa.com by looking at the percent daily reach of all websites above 2.5%. Daily reach refers to the percentage of all internet users who access a given site each day. For example, 42.1% of all internet users access www.google.com each day. By categorizing each of these websites, I’ve put together a high level view of how the internet is used today.

Marketing Strategies for Content-Based Websites vs. Application-Based Websites

Posted on April 6th, 2010 by Eric Rowell

Why is it so easy for content-based websites to generate traffic while it seems impossibly hard for application-based websites to get even a few visitors? The purpose of this post is to explore the nature of the web and how to formulate a marketing strategy for your website depending on its classification.

Office Communicator, Office Talk, and the Future of Social Networking

Posted on March 22nd, 2010 by Eric Rowell

According to Microsoft Labs, the software giant is further exploring its role in social networking by unveiling its latest experiment, Office Talk. What is Office Talk and what does it mean for the future of Microsoft?

Social Media Marketing and Twitter Demographics

Posted on March 11th, 2010 by Eric Rowell

your competitors are using Twitter, so should you be too? Before answering that question, it’s VERY important to understand Twitter’s demographics are so that you know what sorts of audiences you might be reaching. The purpose of this post is to explore the major variations in Twitter demographics in order to help you decide if Twitter should be used as a means of social media marketing.

Exclusive Interview with the Creators of LaterBro.com

Posted on March 9th, 2010 by Eric Rowell

After an in depth search for the best Twitter scheduling app available, LaterBro is by far the most innovative, convenient, and easy to use tool out there. I was fortunate enough to score an email interview with the creators of LaterBro, Timothy Kelleher an Joost Ruyter, who were more than willing to give me, and the rest of the world, a glimpse into LaterBro’s vision for success and philosophical principals that have helped shape the application into what it is today.

MySpace’s Last Attempt to Stay Alive

Posted on February 21st, 2010 by Eric Rowell

Ever since MySpace’s demise in 2008, Facebook has continued to dominate the social networking scene while stomping out its competitors (including Google’Orkut). The drowning social networking site hadn’t given up just yet, and called for a Hail Mary meeting to make some big changes last Thursday. One of these changes is a new slogan and a new product strategy, called “Discover and be Discovered,” which has been confirmed from multiple sources. They are hoping that this will be their differentiating factor from Facebook in a desperate attempt to regain its lost users.

Why Twitter is the Holy Grail of Blog Marketing

Posted on February 17th, 2010 by Eric Rowell

If you have a blog, and you’re not using Twitter, where have you been? Twitter is the key ingredient to getting your new blog (or your existing sluggish blog) off the ground and rollling.

The History of Search Engines and Where They Are Headed

Posted on February 2nd, 2010 by Eric Rowell

How did search engines begin, and where are they going? We use them so often that we take them for granted and forget how miraculous it is to be able to find answers to our most obscure questions within just a few seconds. When is Hanna Montanna touring Texas? What are the newest Xbox 360 games? Where is the closest Joe’s Crab Shack from the mall? Can you imagine trying to answer these questions without a search engine? What’s unbelievable to me is that I grew up without search engines (I heard about Google for the first time when I started college), and I still can’t image how I did anything without them.