Posts Tagged ‘ads’

The Art of Online Advertising

Posted on April 20th, 2010 by Eric Rowell

Online advertising is all around us. Sometimes it’s discrete, and sometimes it’s in your face. Sometimes it’s helpful, and sometimes it’s annoying. As the web continues to evolve into a completely free service, sponsored only by advertisers, so too does the integrated complexity of online advertising. The purpose of this post is to explore the art of online advertising by looking at human nature with respect to both the general public and advertisers.

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How to Overcome Banner Blindness

Posted on March 4th, 2010 by Eric Rowell

Every blogger knows the importance of banner click through rates on their web pages. It’s not rocket science. The more people that click on their ads, the more valuable their ad spaces become, and the more money they make. The problem is, as the internet has evolved, so too has its users.

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How to Make Money Online With Ad Driven Websites

Posted on March 2nd, 2010 by Eric Rowell

It seems like everyone and their uncle these days have some kind of get rich quick scheme to make money online, but very few of them (I would say less than 0.1%) actually understand how real online business models work, in particular with respect to ad driven business models. The purpose of this post is to give people an overview of the two most common ad driven business models while providing some realistic expectations for each.

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